Dana Clinton, CEO & Founder

Dana Clinton is the powerhouse behind Vibrant Cultures, partnering with CEOs who are serious about growth, transformation, and building leadership strategies that drive real, sustainable business results. For over 15 years, Dana has worked closely with leaders who are in the trenches, transforming their businesses, developing culture, leading hyper-growth, and tackling tough challenges like partner buyouts and executive transitions. She’s known for creating strategic plans that actually stick—turning big dreams into real outcomes.

Raised in a family business, Dana got her first taste of leadership early, earning her first W2 at age 8 and training others in the front office by age 9. Her upbringing, combined with a lifetime of moving across the U.S. and living in Central America (Honduras and the Dominican Republic), has given her a unique global perspective and the ability to connect with leaders of all types. Dana has a deep understanding of the complex dynamics within businesses—especially family-run and founder-led companies. She knows how to navigate generational differences and speak the language that brings everyone on board, ensuring buy-in at all levels.

Dana doesn’t just offer advice; she rolls up her sleeves and works alongside her clients, empowering them to lead with clarity and purpose. Whether it’s helping a company navigate the challenges of hyper-growth or turning around a disengaged team, her focus is on creating solutions that are practical, actionable, and tailored to each company’s unique needs. Her passion lies in helping businesses grow without losing what makes them special, ensuring that each company’s “secret sauce” is fully leveraged to maximize success.

What sets Dana’s approach apart is the emphasis on how leaders show up—not just on the business field, but in their personal lives. The CEOs who work with Dana become more intentional and aware of how they spend their time, showing up better for their families, partners, and communities. She ensures her clients live in alignment with the lives they aspire to—whether at the office or at home. After all, time is the only commodity we can’t make more of, so Dana works to ensure her CEOs are maximizing theirs in meaningful, impactful ways.

Now based in Houston, Dana is a devoted mother of two young boys and embraces life with 110% commitment. She loves Houston for its global travel opportunities and enjoys wake-surfing, scuba diving, and planning her next adventure. Dana works exclusively with CEOs who are ready to win—screening out APEs (arrogant, prideful, egotistical leaders)—and partners with leaders who want to make a real impact, both in their companies and in their communities.

With her mix of tough love, humor, and unwavering support, Dana is more than just a consultant—she’s the partner who will help you break through roadblocks, scale your business, and lead your company to sustainable growth, all while living in alignment with the life you want, both at work and beyond.

Vibrant Cultures is proudly affiliated with the following organizations: